Miami Girl | Latina
The Content Creator
Deborah Ruiz has always been passionate about art, she did everything, from dance, sing, act and draw. Before starting a beauty account on instagram, Deborah would do her families makeup for events and parties not thinking much could come from it. However, she was deeply passionate about makeup and wish she could make a career out of it. During her last year of college she realized that her happiness lied elsewhere and wanted to take a risk and began creating makeup videos. In 2018, Deborah Ruiz began creating makeup tutorials to post on Instagram and Youtube. After months of daily continuous post she began to acquire a loyal following that has continued to grow for the last 2 years. Since then, she has grown to over 400k followers, and has worked with many of the top makeup and skincare brands in the world, like Ulta Beauty, Sephora, Neutrogena, CVS Beauty, Proactiv & many more.
In 2019, Deborah Ruiz decided to embark on the journey of being her own boss as she sought out to create her own makeup line - Deborah Cosmetics! Her goal which is now a reality was to introduce beauty products that were not only innovative but affordable, vegan and cruelty-free. When she became a content creator just two years ago, she set out to not only educate people but to leave a mark on the industry by being an advocate against animal testing and establishing an environmentally friendly brand.